Marketing Leadership Program

12-Week Growth Program
Starting October, 2024

The Marketing Leadership program

A blended learning program to help senior marketing and growth leaders connect, build leadership capability, and drive new business growth. Starting Fall 2024, a new cohort of senior marketing and growth leaders will join the 12-week online program, working individually, in small groups and in plenary to address new growth opportunities.

The program builds on the WHAT, HOW and WHY of over-performing growth organizations to help leaders build very practical personal and business growth plans.

The program will start with a teaser session at the ANA Masters in Florida in October 2024.

Program Start: October 2024
Program End: February 2025

“Everyone in Marketing needs to demonstrate curiosity and be an agile learner - and as Marketing Leaders we need to lead by example.”

Marc Pritchard - Chief Brand Officer at P&G

ANA CMO Leadership
Program Roadmap

OBJECTIVES:

Deliver concrete humanized business and personal growth plans

Build Marketing leadership capability to deliver more humanized growth

Connect with world-class content, experts, and practitioners

CURRICULUM:

3 modules – covering the Why, What and How of humanized growth

Milestone sessions to integrate learning into humanized growth plans

Expert contributions to bring content to live with example case studies

WHO & WHEN:

Teams of 40-100 marketing colleagues >10 yrs. experience

12-week, blended & interactive program requiring 1.5 hrs/week time commitment

Launching April 2022

Program Roadmap:

12 sessions that build winning growth capabilities

participant journey

A 12-week blended learning program consisting of individual self-learning and collective facilitated sessions with expert contributions, small group and plenary discussions. Facilitated sessions are hosted over Zoom and individual sessions are hosted on the IRG learning Platform.

Marketing Leadership Program

Stripped to the fullest

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“This program is dedicated to our senior members - because when the Marketing leader grows, Marketing grows and when Marketing grows, the company grows.”

Bob Liodice, CEO at the ANA

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What you get out of it

The Marketing Leadership Program will connect every participant with invaluable growth learning, benchmarking data, leading practitioner and expert insights, and industry best practices.

Participants will be supported as they apply practical frameworks to their own role and business to create a roadmap for unlocking more humanized leadership and business growth.

Frameworks covered include: IRG Impact Study Drivers of Humanized Business Growth, Seven Building Blocks of Humanized Growth, Marketing Ikigai, Business Model Canvas, and the da Vinci Growth Leader profile.

Register here

Show off your brand

Enhance your user experience and build brand equity with your design vernacular.

Why join the program?

Watch this short video to find out what previous participants have to say

Why join the program?

Click here to see what previous participants said about their involvement in this short video

da Vinci growth CMO profile

Developed with Spencer Stuart this profile defines the 10 Experiences and 5 Attitudes of winning Marketing Growth Leaders.

Applying the da Vinci profile will allow every participant to key stakeholder role alignment and identify Experience areas to develop.

Building a better CMO

diploma of completion

All participants that complete the full program receive a diploma

Video Block #2

12-Week Growth Program
Starting October, 2024

RSVP

Hear what previous

CMO Leadership Program participants have to say

Global CMO Growth Council:

From Leadership to Action

Marketing as a force for growth and a force for good

Detailed program overview

1. Personal
Intro's & Growth Study

Getting to know your program peers

- Storytelling Circles

- Key IRG Study findings

- Program Expectations

2. Humanized

Growth

From shareholder to multi-stakeholder value creation

- Examine what the future of business growth and impact looks like.
- How to deliver value for all stakeholders
- Explore the UN Sustainable Development Goals (SDGs)

3. Passion & Purpose

Tuning into your passion and purpose

- Visualization exercise
- Identify your values
- Developing your personal IKIGAI

4. Abundant Markets

Redefining your market more broadly

- The key IRG Study findings on Abundant Markets
- Explore routes to market expansion for your organization
- Define (innovation) opportunities for your organization

5. Multiple
Models

Working with new business and go-to-market models

- The key IRG Study findings on Multiple Models
- Engage in business model conversations with colleagues
- Explore the Business Model Canvas (BMC) model

6. Evolving Experiences

Continuously improving the customer experience

- The key IRG Study findings on Evolving Experiences
- ‘Experience Economy’ and 'Design Thinking'
- Leverage technology to deliver evolving experiences

7. Da Vinci Humanized Growth Leader

Purpose, Attitudes and Behaviors of winning Humanized Growth leaders

- Da Vinci Growth Leader Profile
- Learn about winning Attitudes and Behaviors

8. Open
Culture

Developing an open and connected organization

- Key findings on Open Culture from the IRG Growth and Impact Study
- Growth mindset in organizations and individuals
- Open Culture best practice examples

9. Anticipative Organization

Creating flexible structures and an agile operating model

- The key findings on Anticipative Organization
- Learn about agile business models
- Inspiring examples of internal and external partnerships

10. Whole Brained

Fostering teams of equals: empathetic, creative and analytical thinkers

- The key Study findings on Whole-Brained
- Balancing analytics creativity and empathy
- How AI is transforming the creative industry

11. Leading Transformation

Leading the shift to humanized growth

- Apply ‘Leading Change’ best practices
- Map key stakeholders
- Develop influencing strategies for your key stakeholders

12. Humanized Growth Plans

Bringing it all together

- Video growth plan presentations

- Integrating personal and business growth plans

- Sparring with peers

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Sample Program Contributors

jim
stengel

Jim stengel & co

RAJA

rajamannar

mastercard

PAMELA

FORBUS

PERNOD RICARD

carla

Hassan

JP Morgan

antonio

lucio

HP

Marcel MARCONDES

AB inBev

ALCICIA

ENCISO

nESTLE

nUNO

TELES

DIAGEO

mORGAN

FLATLEY

MCDONALDS

FRANK
VAN DEN DRIEST

institute for Real GrowtH

MARC

DE SWAAN ARONS

Institute for Real GrowtH

Registration

Membership requirements

This program is open to all senior ANA members. Registration deadline is: dd month year.

Program Participation Fee: $3,950 (ANA Members)

Program Participation fee for non-members: $7,950

This fee includes 12 sessions and access to IRG Platform and program resources for one year.

Register here

The MANDATE

Helping Marketing Leaders drive more humanized growth

As part of the ANA Global CMO Growth Council priorities, the Talent and Marketing Organization working team is partnering with the Institute for Real Growth (IRG) to provide a new blended learning program for busy Marketing and other senior growth leaders.

The best practice-based curriculum includes benchmarking, practical insights, expert contributions and peer discussions, as well as best practices to help Marketing leaders build new leadership capabilities and business growth.

global cmo growth council

talent and marketing organization team

Elizabeth Rutledge & Julia Golden (co-chairs)

Group Manager: Smiti Kumar

ANA Global CMO Growth Council

Making better Marketing decisions and influencing better business decisions

Nick Primola

evp, ana global cmo growth council

For more information on
the ANA CMO Growth Council CLICK HERE

Institute for
Real Growth

We help senior growth leaders drive more Humanized Growth by connecting them to peers, experts and best practices

Institute for Real Growth Partners:

Marketing Leadership Program

For all other questions, please email Smiti Kumar,

VP Global CMO Growth Council
skumar@ana.net

Register your
interest here